I am your Fractional Marketing Lead.

I am Silja, an entrepreneur and experienced growth marketer who acts as fractional CMO and creative strategist. I partner with ambitious brands to structure and scale your growth marketing efforts. I donate 5% of my revenue to a women empowerment foundation of your choice, emphasizing our commitment to meaningful impact.

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Why Work With Me
Experience
+7years
Over
11€mio
generated revenue
Scaled
10+
companies
Previous founder of
Swedish Fall

My competencies

Go-To-Market

In the critical early stages of your venture, I excel at not only defining your Unique Selling Proposition and conveying your brand's value with conviction but also executing essential tasks that propel your growth. From strategic performance marketing to identifying successful marketing channels and crafting compelling email marketing campaigns or UGC content, I've got you covered. With deep understanding of your audience's preferences, we'll align your efforts for maximum impact.

Elevating Customer Loyalty

Are you losing customers and struggling to build loyalty? I specialize in creating bulletproof sales funnels that convert visitors into long-term customers. My focus includes retention, referral, and subscription marketing, ensuring your business thrives with a devoted customer base.

Strategic Leadership and Team Excellence

As soon as we know what marketing channels work, I specialize in assembling and leading efficient teams that excel at executing tasks. Also, leveraging my extensive network of highly skilled experts, I'll provide the support and guidance you need to achieve your goals.

On A Mission

Successful companies and brands need a transparent and scalable solution to grow without compromises. I am a driven, ambitious marketer and what's most important for me is to be passionate, honest and transparent about the projects I tackle.

I help you build your company with a no b*llshit work ethics. At the same time, I travel around the globe in order to enhance and empower other women worldwide. While I dedicate my time to your precious project, I set aside my spare time to visit international female empowerment foundations that you and us can support together.

Dhammajarinee Witthaya School

I haven't visited this extra ordinary foundation yet, but it is on my list for 2024 and I will give you even more insights afterwards. The mission of Dhammajarinee Witthaya School in Thainland is powerful: Provide a safe home and quality education, kindergarten to grade 12, for underserved girls in Thailand—helping break the cycle of poverty and a lack of opportunity.

Female Empowerment
Thailand

High Atlas Foundation

During my travels through Morocco I came across HAF, a female empowerment foundation based in Marrakech. Their Female Empowerment Workshop enables participants to create the life they most want. HAF aims to strengthen women as rights holders by providing tools to advocate and act on their needs and goals. Key areas of their workshop is emotions, relationships, sexuality, body, money, work and discovery. Read more here.‍

Female Empowerment
Morocco

PSYDEH

PSYDEH [see-day] is a majority-women-led Mexican grassroots non-profit organization investing in rural and Indigenous women as local leaders to propel social and economic development in their communities. Read more here.

Female Empowerment
Mexico

Success Stories

Throughout my career, I've had the privilege of working with a diverse range of clients, from startups to established enterprises, and across various industries like e-commerce, SAAS, real estate, solar, eHealth and food. I've consistently delivered exceptional marketing solutions tailored to each client's unique needs and goals.

Jonas Detlefsen, Co-Founder @ Stealth Startup

+

Couldn't recommend Silja more. She has demonstrated such a deep understanding of the power of content marketing. Turned out to be a highly effective communication channel for us. As a young startup I am glad we had her on our side to start with the whole email marketing journey. Her expertise allowed us to craft compelling campaigns that resonated with our target audience. By analyzing data and implementing A/B testing, she consistently optimized our campaigns. Her strategic approach helped us build a strong relationship with our customers, fostering loyalty and driving repeat business. Thanks Silja. To many more projects in the future!!

Sheldon Swanepoel, Founder @ SanusX GmbH

+

Silja is exceptionally driven and proactive. In her time working with us, she has stood out by recognising the strategic goals of lifely, and driving initiatives designed to meet these goals, even when outside of her original scope of work. I can highly recommend Silja - I know she will add value to your team and your business!

Jamie Bubb, Co-Founder @ Twirl Technologies Ltd

+

I hired Silja to help with our company growth marketing efforts. In just a short amount of time, she made a massive impact and became a core member of the team! She implemented repeatable, scalable growth strategies and worked hand-in-hand with our team to execute them. She also was highly iterative, constantly analysing data and performance, and adjusting the strategy from there! She is one of the most proactive freelancers we have ever worked with and her communication is top notch. I would highly recommend Silja to any company looking to build structure and performance in their growth initiatives.

Dominik Walser, Co-Founder @ Stealth Startup

+

Silja has supported us exceptionally on our brand/marketing strategy. Her extensive experience with various clients makes her a great advisor with a hands-on mentality, showcasing her capability to kick off and lead new marketing/growth projects. She's easy to work with, committed, and created real value for our early-stage company. We will definitely keep working with her in the future.

Time & Budget

01 - Budget

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I believe in complete transparency when it comes to pricing and my commitment to effectiveness means that I work diligently to maximize your ROI. My hourly rate typically ranges from 80€ to 95€, depending on the complexity and scope of the project. For those looking for ongoing, cost-effective collaboration, I offer retainer arrangements. Retainers can significantly reduce your overall marketing expenses.

02 - Kickoff

+

I come into your company when you're ready to explore new marketing strategies or channel growth. My approach involves three key phases:
Strategy: I begin by crafting a tailored marketing strategy aligned with your business goals. This includes identifying opportunities, target audiences, and key performance indicators (KPIs).
Execution: Once the strategy is in place, I roll up my sleeves and take the lead in executing the initial marketing efforts.
Scaling: After establishing a successful marketing channel, I assist in scaling it up. This may involve building an in-house team or outsourcing specific tasks to trusted professionals.

03 - Duration

+

Typically, my engagements with companies range from 6 to 12 months. This timeframe is carefully chosen to strike a balance between achieving significant progress and providing flexibility to my clients.