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Media Buyer vs. Creative Strategist - All you need to know
Media Buyer vs. Creative Strategist: I tell you what they do, when to hire them, and how they work together to maximize ad performance.
We Do Creatives That Drive Results, Not Costs
I'm Silja, founder of She Said Creatives, and I’m an exceptional creative strategist. I offer flexible hourly rates at $75 with no commitments. From creating conversion-driven content to sourcing top-notch UGC creators, I specialize in health, beauty, supplements, pets, home tools, and fashion. For a free custom video script created by me...👇🏼
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Experience
+8years
Over
11€mio
generated revenue
Upwork
100%
job success
Previous founder of
Creative Strategy
We do the entire creative strategy for you. Our approach is to determine the most effective directions and ad angles for testing. We maintain constant communication with your team, ensuring that everyone is aligned and informed about the strategies we're implementing and the results we're achieving. We use AdSpy, Afterlib, Foreplay, Arcads, Eleven Labs, Motion and other tools.
Constant Testing
We'll streamline your content flow, scripting and organizing for constant A/B testing. This structured approach is designed to enhance your ROAS in collaboration with media buyers.
On A Mission
I understand that successful companies and brands need clear, scalable solutions for growth without compromise. My approach is rooted in humility, honesty, and transparency. I help you scale your content with a no-nonsense work ethic.
Beyond dedicating myself to your project, I’m personally involved with THEMSTORY, a female empowerment foundation in Guatemala, where I aim to support 5% of my agency’s income. I visit regularly to contribute directly, all while giving my absolute best to your success. Together, we can create meaningful change.
THEM STORY
In the outskirts of Antigua, Guatemala, young girls and women in Suchitepéquez fight against poverty and limited opportunities, supported by THEMSTORY’s efforts to provide education, clean water, and hope for a better future. This is a call to action to empower their resilience and help break the cycle of hardship.
Dhammajarinee Witthaya School
I haven't visited this extra ordinary foundation yet, but it is on my list for 2025 and I will give you even more insights afterwards. The mission of Dhammajarinee Witthaya School in Thainland is powerful: Provide a safe home and quality education, kindergarten to grade 12, for underserved girls in Thailand—helping break the cycle of poverty and a lack of opportunity.
Female Empowerment
Thailand
High Atlas Foundation
During my travels through Morocco I came across HAF, a female empowerment foundation based in Marrakech. Their Female Empowerment Workshop enables participants to create the life they most want. HAF aims to strengthen women as rights holders by providing tools to advocate and act on their needs and goals. Key areas of their workshop is emotions, relationships, sexuality, body, money, work and discovery. Read more here.
Female Empowerment
Morocco
Success Stories
Throughout my career, I've had the privilege of working with a diverse range of clients, from startups to established enterprises, and across various industries like jewelry, fashion, pets, SAAS, real estate, eHealth and food. I've consistently delivered exceptional content strategies tailored to each client's unique needs and goals.
Jonas Detlefsen, Founder @ Milio
Couldn't recommend Silja more. Especially her impact in content-driven initiatives was great. As a startup, we were lucky to have her guiding us through our creative and strategic journey. With her eye on data analysis and commitment to A/B testing, Silja continuously refined our strategies. Her approach was instrumental in building strong connections with our customers. A big thank you to Silja - here's to many more successful projects ahead!
Sheldon Swanepoel, Founder @ MavieMe
Silja is exceptionally driven and proactive. In her time working with us, she has stood out by recognising the strategic goals of MavieMe, and driving initiatives designed to meet these goals, even when outside of her original scope of work. I can highly recommend Silja - I know she will add value to your team and your business!
Jamie Bubb, Co-Founder @ Twirl Technologies Ltd
I hired Silja to help with our company growth marketing efforts. In just a short amount of time, she made a massive impact and became a core member of the team! She implemented repeatable, scalable creative strategies and worked hand-in-hand with our team to execute them. She also was highly iterative, constantly analysing data and performance, and adjusting the strategy from there! She is one of the most proactive freelancers we have ever worked with and her communication is top notch. I would highly recommend Silja to any company looking to build structure and performance in their growth initiatives.
Dominik Walser, Co-Founder @ Stealth Startup
Silja has supported us exceptionally on our brand/marketing strategy. Her extensive experience with UGC and creators makes her a great advisor with a hands-on mentality, showcasing her capability to kick off and lead new marketing/growth projects. She's easy to work with, committed, and created real value for our early-stage company. We will definitely keep working with her in the future.
Pricing
Here are your options: Flexible work at $75/hour or customizable packages that estimate creative time - both fully adaptable with no commitment needed.
The Spark Starter - ca. $2800/month
This excludes freelancer costs for content creators and video editors, but we have a large network of affordable editors and creators if needed.
• Ongoing Competitor research to discover top-performing ads in your space
• 8-10 high-converting creatives per month
• Unlimited revisions until it's perfect
• Content Creator Sourcing & Management
• Management of video editors
• Bi-weekly strategy calls to refine and optimize performance incl. reporting!
• Always always high-quality videos and statics tailored to your brand
The Glow Up - ca. $4500/month
This excludes freelancer costs for content creators and video editors, but we have a large network of affordable editors and creators if needed.
• Ongoing Competitor research to discover top-performing ads in your space
• 15-25 high-converting creatives per month
• Unlimited revisions until it's perfect
• Content Creator Sourcing & Management
• Management of video editors
• Weekly strategy calls to refine and optimize performance incl. reporting!
• Ads optimized for multiple landing pages
The Full Shine - ca. $6500/month
This excludes freelancer costs for content creators and video editors, but we have a large network of affordable editors and creators if needed.
• 25-40 bespoke creatives per month, designed to drive massive results
• Deeper involvement with your team: Creative brainstorming, calls with team members & more
• Content Creator Sourcing & Management
• Unlimited revisions until it's perfect
• 3-5 handpicked creators
• Professional video editing: Strong hooks, captions and CTAs
• Weekly strategy calls to refine and optimize performance
• Ads optimized for multiple landing pages
• High-level strategy and daily collaboration to perfect every narrative
